
Maximising Your Marketing with the Salcombe Field of Light!
The Salcombe Field of Light by Bruce Munro has arrived, lighting up Salcombe to raise funds for the RNLI’s 200th year. Beyond being a stunning visual display and an excellent opportunity for the RNLI to raise funds, it’s a fantastic opportunity for your business to shine!
Whether you run a coffee shop, restaurant, shop, outdoor company, trades business, or provide accommodation, here’s how to use this event to attract new customers and stand out in a memorable way.
1. Share Your Unique Perspective
Every business has a different story to tell, so don’t worry about others posting similar content—your customers will be interested in your perspective. Here’s how to make it yours:
- Coffee Shops, Pubs, and Restaurants: Emphasise the cosy experience of enjoying a drink or meal after seeing the lights. Create a Field of Light special drink or meal and share inviting images of customers enjoying your space. If you’ve got a view of the Field of Light, make sure you let everyone know!
- Accommodation Providers: Highlight the convenience of staying nearby. Promote a seasonal stay with cosy rooms and themed decor—think fairy lights or warm lighting that matches the magic of the Field of Light. This also works well as a photo opportunity for guests!
- Trades Businesses: Even if you think there’s no obvious connection, you can still get involved! For example, electricians might share interesting facts about the lights or talk about dusk-to-dawn lighting like the installation uses. If you’ve sponsored a bulb, be sure to share that with pride. Post a beautiful photo of the Field of Light and join in celebrating Salcombe’s community spirit.
2. Create a Themed Atmosphere
Decorate your business in a way that ties into the Field of Light— light up your shop window to match the theme. Make it easy for visitors to capture and share their experience by creating photo-worthy spots.
3. Use Strategic Hashtags
Include hashtags on Instagram posts such as #FieldofLight, #Salcombe, #SalcombeFieldofLight #RNLI200, #SouthDevon, and #VisitSouthDevon to reach a wider audience. And don’t forget to share photos at different times of day, especially after dark, to capture the magic of the event!
4. Encourage User-Generated Content
Ask customers to tag your business in their photos, you could offer a small incentive for those who do, like a free drink or discount. By encouraging your customers to share their experiences, you’ll reach new audiences and increase your visibility.
5. Collaborate with Other Local Businesses
Consider teaming up with nearby cafes, shops, and activity providers to create a Field of Light package. For example, accommodation providers could partner with ferry operators or local eateries to offer a discount or voucher. This can add value to visitors and helps build a sense of community.
6. Share Your Sponsorships and Community Involvement
If you’ve sponsored a bulb in the Field of Light, let your customers know! It’s a great way to showcase your support for the local community and connect with customers on a more personal level. Remember, you’re creating content for your customers, not competitors—so share what makes your business unique!
And if you can extend your opening hours, let everyone know! The Field of Light is an amazing opportunity to showcase your business, attract new customers, and celebrate Salcombe together. Every post helps build the excitement and brings more visitors to experience our beautiful community!
Image: Bruce Munro Field of Light
By Kim Willis – Save Your Time Marketing and Social Media