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The Spark

The Spark
Company Contact:
Alison Theaker
Business Genre:

Helping you be the best you can be. The Spark is run by Alison Theaker,: executive business coach; academic in PR, marketing communications, management; author of best selling PR textbooks.

• I have 30 years experience in public relations and management as a practitioner, academic and author. Currently, I deliver coaching, mentoring and training with local businesses to make sure that they are the best they could be. In addition, my Walk the Talk coaching helps to improve creativity by 60% by taking clients for a walk.

• Having taught public relations, marketing communication and management in HE in the UK and UK for over 20 years, the Public Relations Handbook, in its 5th edition, is one of the main textbooks used on undergraduate PR degrees in the UK and has been translated into three languages. A book aimed at practitioners, the PR Strategic Toolkit, was published in autumn 2012 and a second edition will be published in September 2017.

• I deliver business training in the areas of motivation, people skills for new managers, selling without selling, and assertiveness. I delivered a session at a recent event I organised at Plymouth University – Women Entrepreneurs: fulfil your potential – on how to find and use a mentor.

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Business Address:
19 Henacre Road
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  • The Spark
  • The Spark

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